city council's Strategic Elements & Strategic Plan
The City Council develops Strategic Elements, Priorities, and a Capital Improvement Program to help guide the City’s actions and work plans, and focus efforts on addressing the City’s identified priority initiatives. Together, these comprise the City's Strategic Plan.
Click on the tabs below to view each of these documents, which are for FY 2017-18. Please note that Capital Improvement Program items will be updated quarterly.
- Practice sound and responsible financial management, while providing fiscally sustainable government services that address the needs of the community.
- Support and sustain a business environment that contributes to economic prosperity and revenue generation, and improves the economic well-being of the community.
- Promote a balanced economic development approach that retains, attracts, and supports businesses Citywide for a strong, stable, complementary, and diverse business environment, including tourism, coastal resources, conservation, and farmland cultivation.
Healthy Communities & Public Safety
- Foster opportunities for affordable housing for very low, low, moderate, and above moderate income households, including entry level housing, shared housing, etc.
- Enhance safety for pedestrians, bicyclist, and motorists through a “complete streets” approach.
- Promote the health and well-being of children, youth, families, and adults of all ages and abilities.
- Promote a sustainable, comprehensive, and forward looking environmentally/green conscious community.
- Prepare City staff and community members for inevitable natural disasters and other emergencies.
- Provide comprehensive and innovative law enforcement services to reduce crime and the fear of crime; Inform and educate the community around crime prevention and awareness.
- Manage the operations of the City as an engaged, collaborative, and responsive team of professionals who provide services in an effective, accountable, and inclusive manner.
- Emphasize a high level of community engagement through public outreach and building mutually beneficial, innovative, collaborative community partnerships throughout the City.
- Provide organizational development that invests in staff leadership skills development and other human resources, to attract, develop, support, and retain a highly qualified, valued, and diverse municipal workforce.
- Maintain accuracy, consistency, and frequency in the City’s public communications, and increase Half Moon Bay’s efforts to build credibility and mutual trust with the community.
- Provide and manage a repository of City records that is easily accessible to the general public.
- Promote diversity by improving knowledge of and accessibility to City services among the Latino community with emphasis on bilingual access and inclusiveness and civic participation.
- Continue and enhance transparency and accountability with community members, providing easy access to information, helpful and informed staff, and meaningful opportunities to participate in the City’s decision-making processes and other municipal and community activities.
Infrastructure & Environment
- Preserve, upgrade, and maintain existing City infrastructure to manage and make progress on the backlog created as a result of deferred maintenance.
- Maintain functional and effective usage of City facilities; Sustain efforts to maintain the City as clean, inviting, accessible and aesthetically pleasing, throughout all segments of the community.
- Continue to build and enhance a more sustainable and resilient community by incorporating green and sustainable infrastructure projects and environmental conservation.
- Utilize technology to maximize efficiency and productivity for improved City operations.
Anticipated Completion Date
August, 2017 Updates
Item A: Affordable Housing
|Local Coastal Land Use Plan update to include a study that considers rezoning the downtown for new mixed use development||30%||Q3 FY17-18||The Planning Manager provided an update to the City Council at the August 15, 2017 meeting. During the update, staff asked the Council to consider amending the core area boundary which would allow portions of the downtown core to be rezoned for mixed use development. The Council approved the core area expansion for Planning Commission consideration. |
|Evaluate and improve permitting and development process to reduce constraints that would discourage affordable housing development||10%||Q4 FY17-18||In the FY 2017-18 Adopted Budget, the City Council authorized staff to hire a Senior Planner to take up the permitting and development process that would reduce constraints to building affordable housing. Recruitment is underway.|
|Increase opportunities for ADU's and evaluate use of tiny homes||20%||Q4 FY17-18||ADU ordinance is in place. Once hired, the new Senior Planner mentioned above will also be responsible for evaluating use of tiny homes and ADUs.|
Item B: Cannabis
|Draft Ordinance and develop program to regulate and tax marijuana||60%||Q4 FY17-18||Following several public meetings, staff was directed to hire a consultant to assist in the development of a new City Ordinance to authorize and license the commercial cultivation of cannabis in existing greenhouse facilities. Staff provided an update to Council at the August 15, 2017 meeting, where Council directed staff to include in the draft ordinance authorization of all cannabis activities, except manufacturing. Staff is working with consultant to prepare a draft ordinance incorporating this additional scope. A community meeting will be held on September 13, 2017 to provide information to the public and gather additional feedback. The first reading of the ordinance is scheduled for September 19, 2017, with the second reading tentatively scheduled for October 3, 2017. Staff is also working on the licensing process and collateral materials. Staff expects to be in a position to receive applications in late fall of 2017. The City Council has approved an Senior Planner (same position as is item A) who will process the license applications. Recruitment is underway.|
Item C: Homelessness
|Encampment clean-up||Q4 FY17-18||Staff is continuing to work closely with the Coastside Homeless Outreach Team (HOT), which includes County staff and local non-profits collaborating to address the needs of the homeless individuals. The City Council authorized staff to hire a Management Analyst position for Recreation and Community Services. Interviews were conducted in late August. This position will work closely with the HOT team to address the needs and provide services to the homeless individuals, and explore options for encampment cleanup.|
|Monitoring encampments especially around creeks and waterways||10%||On-going||The City Council authorized staff to hire a Management Analyst position for Recreation and Community Services. Interviews were conducted in late August. This position will work closely with the HOT team to address the needs and provide services to the homeless individuals, and explore options for encampment cleanup.|
|Explore opportunities to partner with local agencies to provide homeless services||10%||On-going||The City Manager met with Abundant Grace Catholic Worker House in April following their presentation at the City Council Retreat to offer input and guidance on ideas for a possible hospitality day center and/or offering affordable housing. The City continues to meet as part of the HOT team to explore opportunities to partner with local agencies and non-profits. Once the new Management Analyst is hired for Recreation and Community Services, a focus of that position will be to find additional opportunities to partner with local agencies and non-profits.|
Item D: Community Wide Park
|Initiate planning for a new or renovated community wide park||45%||Q2 FY17-18||Staff was directed to identify and develop initial plans for a large, centralized community park, to serve as a gathering place for individuals and families from the entire city. The City entered into a contract with Blue Point Planning (BPP) to develop a Parks Master Plan. BPP has conducted community meetings, stakeholder interviews and a joint session of the Planning Commission and Park and Recreation Commission. Interest in a community park has consistently ranked high among the community members surveyed. BPP presented a draft report with recommendations to City staff, and a community meeting will be held to share the information with the community. Recommendations will be brought to the Planning Commission, Parks and Recreation Commission, and City Council by November 2017.|
Item E: Short Term Rentals
|Improve enforcement of the Transient Occupancy Tax (TOT) on short term rentals||15%||Q4 FY 17-18||This is a long term project as most short term rental companies do not want to collect and report this information to cities. The goal is to have short term rental companies collect the TOT and provide reporting on vacation units to maintain accountability. The City is currently working with a contractor to manage the TOT filings on behalf of the City. Property owners were notified of the filing responsibilities. Due to these efforts, 19 properties were registered. Collection began in May 2017 and as of June 30, 2017, a total of $16,146 has been collected. 13 properties have been identified as non-compliant. Follow up notices were mailed to the property owners in August 2017 and they have 30 days to respond. The City is not satisfied with minimals levels of compliance and is reaching out to other cities who have reached agreements with short term vacation rental companies to increase accountability around reporting and collecting TOT.|
August, 2017 Updates
|1||Storm Drain Master Plan Implementation||35%||Ongoing||The focus of FY 2017-18 will be on Kelly/Highway 1 storm water improvements. Design is 75% completed. Application for Encroachment Permit submitted to Caltrans and in review.|
|2||ADA Transition Plan and Implementation Program||5%||Ongoing||City is required to prepare a plan to ensure compliance with the Americans with Disabilities Act (ADA). RFP for Plan preparation is being developed. Anticipating award of contract in December with completion of plan in fourth quater of fiscal year. |
|3||Emergency Response Program||0%||Ongoing||Program does not have scheduled work and will only be utilized in the event of an emergency.|
|4||Sewer Maintenance Program||45%||Ongoing||City is finalizing construction contract for the flow diversion at Ocean/Miramontes Avenues. Bids for sewer point repairs in the Grandview subdivision and Johnston street areas are currently being solicited. Anticipated completion in early fall. Staff and consultants will continue to design and conduct repairs identified in the Master Plan.|
|5||Sewer Main Repair Program||0%||Ongoing||Program is focused on completing project identified in the Pump Station and Force Main Repair and Replacement Program (item 6).|
|6||Pump Station and Force Main Repair and Replacement Program||45%||Ongoing||Preliminary design of three pump stations (Ocean Colony, Pelican Point, and Bell Moon) is 100% complete. Coordinating easement acquisition with Ocean Colony Partners. Final design for Ocean Colony pump station and force main to be completed by spring 2018. Construction scheduled for June 2018.|
|7||Crosswalks and ADA Retrofit Program||25%||Ongoing||Design of four crosswalks complete. Bid process completed and bids were rejected. Fifth crosswalk is being designed and will be added to the project. New bid scheduled for October 2017. Schedule is being coordinated with grant application cycle of Metropolitan Transportation Commision (MTC). Notification from MTC expected in October 2017.|
|8||Pavement Management and Traffic Safety Program||15%||Ongoing||Slurry seal improvements are being deferred in-lieu of PG&E required patching and sealing following gas main project. Staff is working with City Attorney on deferred street improvement agreements. Currently working on design of Correas Street near Library due to unexpected discovery of poor structural section. Additional projects will be identified and designed fall/winter 2017 and constructed spring 2018.|
|9||Sidewalk Replacement and Repair Program||15%||Ongoing||City staff is evaluating three-hundred locations identified in 2016 sidewalk survey for removal and replacement. Locations are being categorized by cause of damage (tree roots, utility boxes, or structural failure). Utility companies will be notified of damages due to their utility boxes and will be requested to fix those locations. Bid for construction of locations the City is responsible for is planned for early 2018. This program will coordinate with Urban Forest Management Program.|
|10||Urban Forest Management Program and Street Tree Assessment||5%||Ongoing||Draft assessment completed and under review. City Council to receive report by November 2017. Assessment will assist in development of City Council program and policies.|
|11||Seymour Ditch Erosion Repair (Temporary and Permanent)||25%||Q4 FY19‐20||Plans for temporary repair 90% complete. Emergency Coastal Development Permit (CDP) anticipated to be released week of September 5th. Award of contract scheduled for September 19th. Construction to commence October 1st.|
|12||Arroyo de en Medio Erosion Repair - Mirada Road||0%||Q4 FY17‐18||San Mateo County Public Works is lead. Design is complete. Awaiting issuance of CDP from Coastal Commission.|
|13||General Plan and Local Coastal Program Update||75%||Q4 FY17‐18||City Council updated on August 15, 2017. Planning Commission (PC) in process of reviewing eight chapters of the LCLUP. PC has completed initial review of four chapters. Hired Huffman and Broadway Group for environmental mapping. PC to complete review of Draft LCLUP by April 1, 2018.|
|14||Electric Vehicle Charging Station(s)||10%||Q4 FY17‐18||Grant submitted to Air District in July 2017. Awaiting approval of grant funds. Per grant, stations must be installed and operable within nine months (approximately July 2018).|
|15||Financial Software - Enterprise Resource Planning||40%||Q4 FY18‐19||Comprehensive needs assessment completed. Request for Proposals issued February 28, 2017. City received three proposals and invited two vendors for proof of capabilities demonstration. Both vendors submitted Best and Final Offers (BAFOs). Staff is reviewing BAFOs with negotiatons scheduled for September. Final award of contract expected in November 2017.|
|16||Permit System and Asset Management Software||15%||Q2 FY18‐19||Project is contingent on outcome of ERP selection and award. Proposals under review include permit module. GIS will be required to implement permit module.|
|17||Parks Master Plan||45%||Q4 FY17‐18||Existing conditions report finalized and presented to Parks and Recreation Commission (PRC) and Planning Commission. Parks tour completed with PRC and Parks consultant on August 23rd. Second community workshop scheduled for September. More information available at www.hmboutdoors.org. Plan adoption anticipated in February 2018.|
|18||Library Replacement - Phase 2 Construction||35%||Q1 FY18‐19||Project is on time and within budget. Framing of structure almost complete. First and second floor concrete poured. Work over the coming months will focus on weather-proofing of structure (glazing, windows and roofing) for wet season.|
|19||Correas Street Underground Utility District||50%||Q1 FY18‐19||Awarded Phase 1 construction contract. Work on Phase 1 to be completed by December 2017. Staff is reviewing recently submitted PG&E contract costs (Phase 2) and negotiating adjustments with PG&E.|
|20||Street Lighting on Correas, Church, and Purissima||50%||Q3 FY17‐18||Subproject of Correas Street UUD project (item 19).|
|21||Facilities Maintenance Assessment||25%||Q4 FY17‐18||An RFP will be developed and released by December 2017. Staff is evaluating potential of combining work with ADA Transition Plan contract. Ted Adcock Master Plan and Phase 1 rennovations have been completed. A number of the improvements addressed ADA compliance as well as major deferred maintenance.|
|22||City Parking Lots Reconstruction||25%||Q4 FY17‐18||Plans are complete. Bids will be issued in March 2018 to align with spring/summer construction season.|
|23||Annual Community Enhancement Project||0%||Ongoing||The project has not yet been identified.|
|24||Main Street Pavement Repair Project||45%||Q2 FY17‐18||Plans, specs, and bid package issued. Construction contract scheduled for award September 19, 2017 with construction anticpated early October (prior to Festival).|
|25||Highway 1 Safety - North||15%||Q4 FY18‐19||Plans have been revised per City Council direction. CalTrans approved revised plans. Community meeting held on August 30th. Presentation to Council scheduled for September 19th. City has received notice from SMCTA regarding potential loss of funding due to project inactivity.|
|26||Highway 1 Safety - South||20%||Q4 FY17‐18||CalTrans approved City responses to design exceptions. Expecting PEER approval in September. Environmental clearance in process. Coastal Development Permit expected in September with agreement with San Mateo County Transportation Authority by November. City has received notice from SMCTA regarding potential loss of funding due to project inactivity.|
|27||Main Street Bridge Project||10%||Q4 FY19‐20||CalTrans field review completed. Design exceptions currently being processed. Caltrans has indicated that advanced grant funds for design and environmnental work are conditionally available to City. Currently evaluating conditions of advanced funding release.|
|28||Poplar Complete Street Project||10%||Q4 FY19‐20||Expecting funding to be made available by MTC by January 31, 2018. Currently requesting advanced funding authorization to initiate design work. |
|29||Ocean Colony Trail Repair||0%||Q4 FY18‐19||Work has not commenced due to allocation of staff resources being to other emergent and more pressing projects including Seymour Ditch Erosion Repair Project (item 11). Completion of work anticipated by July 2018.|
|30||Bike and Pedestrian Master Plan||25%||Q4 FY17‐18||Consultant hosted stakeholder meetings and outreach events to gather information about existing conditions and needs. Consultant is compiling feedback and continues to gather community input through the online survey. Based on feedback, consultant is developing preliminary recommendations for discussion with Bicycle and Pedestrian Advisory Committee. Plan adoption anticipated in March 2018. |
|31||Highway 1 Bicycle/Pedestrian Trail Extension||5%||Q4 FY19‐20||Applied for grant through MTC. Notification of grant award expected in September 2017.|
|32||Poplar Beach and Coastal Trail Gateway Improvement and Rehabilitation||10%||Q4 FY21‐22||New trash and recycling receptacles placed in June 2017. City staff working weekends during busy season. Research being conducted for higher capacity trash and recycling compactors. Preparation of RFP for Master Plan to commence in late 2017.|
|33||Vertical Access at Poplar Beach||Q4 FY18‐19||Release of design RFP scheduled for January 2018. Permitting to carry forward into FY 2018-19.|