555 Kelly Avenue - Affordable Housing

The City of Half Moon Bay issued a Request for Qualifications (RFQ) seeking qualified candidates to develop Affordable Housing on a City-owned parcel located at 555 Kelly Avenue in Half Moon Bay. Potential proposals could target a range of affordable housing types, underserved populations, and project configurations.  Maximizing the number of affordable housing units was identified as a priority. The submittal deadline was extended to Monday May 23, 2022. (The original deadline was May 9, 2022)

The City received one submittal from a two-agency team comprised of Mercy Housing and Ayudando Latinos A Soñar (ALAS). The project team have hosted two community meetings (March 27, 2023 and May 17, 2023) to seek feedback on the project design and future programming. To stay informed on future community meetings and project updates, Mercy Housing has established a webpage at www.555kelly.org

Links to related City project staff reports and submittal application are provided below under RFQ and related documents.

City-owned site:

Image of Kelly avenue with 555 kelly avenue highlighted

Find links to the RFQ and related documents here:

Staff Reports/Project Milestones:

RFQ schedule released in 2022:

RFQ ReleasedTuesday, February 15, 2022
Site Tour (meet at site)Weds, March 2, 2022, 10:00 AM
Q&A Session for Prospective Respondents Weds, March 9, 2022, 10:00 AM
Last Day to Submit Written Questions about the RFQMon, April 25, 2022
RFQ Submittals Due – Deadline for SubmittalExtended to Mon, May 23, 2022, 5:00 PM 
City review of responses; invitations for interviews sent out By June 20, 2022
Interviews expected to be held The second half of June 2022
Finalist candidate presented to City Council for considerationJuly or August 2022

  1. Jill Ekas

    Community Development Director

  2. Mike Noce

    Housing Coordinator